1. Just like appealing to your audience's emotions in a campaign, symbolism is just as important. In a way, appealing to their emotions is symbolism. I think a major symbolic approach to campaigns is the use of slogans. When campaigns create slogans, it s something that can easily be remembered and looked for. What campaigns that you know of use slogans?

2. Everyone knows what the pink ribbon stands for, this collective agreement about supporting breast cancer with this colored ribbon shows the use of symbolism right in front of us. With the shift of social media being so prevalent in society, do you think creating something as substantial as the symbol of the breast cancer ribbon will be more challenging? Or is traditional advertising easier to make this collective agreement? Looking forward to your ideas!