1. Justin and Adam are two enterprising youths. They have passed out from IIM, Bangalore. They thought instead of doing a job, they will launch fresh vegetables in Indian markets. Having learnt of the future conventional foods, they decided to venture into cultivation of Broccoli. Broccoli are known to be the best alternative food for vegetarians. For Justin and Adam fund raising was a serious handicap for mass production. However, the first trial batch of Broccoli that they produced was bought by Star Hotel in Bangalore. Further, the hotel placed orders for supply of 20 kgs every day. Now Broccoli industry is run by small entrepreneurs, like justin and adam. Another big player M/s Ashtavinayak Broccoli, equipped with cold storage facility was more interested in the export market. Justin and Adam have set their sights high. They aim to sell Broccoli in a very big way all over India. Broccoli has a great market potential and is a perishable food. Questions A. Advise Justin and Adam on how to increase the consumer awareness about the new product? B. What is the best distribution channel for Broccoli? 2. Design a marketing mix for the following products. Justify your answer (make assumptions whenever necessary). (a) Mobile phone (b) Radio (c) Amazon (d) Instagram/Facebook