1) Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodak's per unit revenue is $2.79. Calculate the retailer's margin and markup as a percentage. a. Retail margin \% age ( 4pts.) b. Retail Markup % age ( 4 pts.) 2) What is Kodak's cost per unit for the Gold Plus product? (8 pts.) 3) How much incremental sales (by \%) is required to break even given the retail price decrease by 15%, assuming no reaction from competition and collaborators? (14 pts.) 4) Based on the result you get from 3), to achieve the incremental sales goal for break-even purpose, how much additional market share (by \%) Kodak will need to have? (6 pts.) 1) Kodak sells Gold Plus through retailers. The retail price for Kodak Gold Plus is $3.49 and Kodak's per unit revenue is $2.79. Calculate the retailer's margin and markup as a percentage. a. Retail margin \% age ( 4pts.) b. Retail Markup % age ( 4 pts.) 2) What is Kodak's cost per unit for the Gold Plus product? (8 pts.) 3) How much incremental sales (by \%) is required to break even given the retail price decrease by 15%, assuming no reaction from competition and collaborators? (14 pts.) 4) Based on the result you get from 3), to achieve the incremental sales goal for break-even purpose, how much additional market share (by \%) Kodak will need to have? (6 pts.)