1. Let's say Pringles brand potato chips achieves an average of 1369 "earned" social media messages per month. Based on that, how many earned social media messages are there per week? 2. What if Pringles promotes 71 coupons via Twitter per year. How many is that per week? 3. Let's say Pringles posts an average of 179 "owned" Instagram messages per month. Based on that, how many are there per week? 4. What if only 3 of the Tweets with coupons achieve actual redemption for purchase per month. How many Tweets with coupons achieve redemption per week? 5. Based on the above data, what percentage of the Pringles coupon Tweets achieve coupon redemptions (purchases)? 6. Let's say that 28% of Pringle's "earned" social media messages are on Facebook. How many is that per week? 7. In a value chain or sales and marketing funnel, which of these events from the questions above occur first or at the start? a. Pringle's earned" social media messages b. Coupon redemptions from Twitter c. Pringles owned" Instagram messages