$1.$ List and explain these to King County International Airport:

a$)$ The benefits of using marketing plans.

b$)$ The reasons for failure of marketing plans.

$2.$ Based on the case study and the mission statement, perform a detailed SWOT analysis on King County International Airport.

$3.$ There are different competitive positions in the market that King County International Airport operates.Identify, with reason, which position you think King County International Airport fulfils.

$4.$ Objectives of an organisation need to comply with certain requirements.What are these requirements?Provide examples from the case study.

$5.$ Use a diagram to illustrate the market growth$-$market share matrix and indicate where you would place King County International Airport on your diagram.

$6.$ The market attractiveness position of King County International Airport is made up of certain factors.List these factors and identify practical examples of these within the case study.