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1. List legislation that applies to marketing operations in Australia 2. Explain what the key objectives of the Association for Data-driven Marketing & Advertising (ADMA)
1. List legislation that applies to marketing operations in Australia 2. Explain what the key objectives of the Association for Data-driven Marketing & Advertising (ADMA) Code of Practice are 3. Explain who produces mandatory standards for selling products in Australia and how these can be accessed 4. Explain a business buying process 5. Outline four characteristics of business markets compared to consumer markets 6. Summarise the following factors influencing business buyers: a) Environmental b) Organisational c) Interpersonal d) Individual 7. Discuss three strategies that can be implemented for B2B marketing 8. Describe two current trends in B2B marketing 9.Market Research Report
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