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1. List the tangible and intangible benefits that you might describe when promoting the following items or services: Membership in a health club High-speed internet

1. List the tangible and intangible benefits that you might describe when promoting the following items or services:

Membership in a health club

High-speed internet services or digital cable services

A certain line of clothing

Car insurances

2. Consider ads that you have seen on television, in magazines, or on the internet. Which ones rely heavily on emotional appeals? Which on logical appeals? Which on character-based appeals? Do the chosen appeals seems appropriate given the product, service, or because that is being promoted? (You can use the poster/pictures of the commercial/advertisement). Please select one poster/pictures of the commercial/advertisement for each appeal. So you should have 3 poster/pictures of the commercial/advertisement

Number of Words: Should not exceed 900 words (for each answer)

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