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1. List the three broad groupings of alternative customer value propositions in Marketing Strategy.Discuss and give examples for two of them.
1. List the three broad groupings of alternative customer value propositions in Marketing Strategy.Discuss and give examples for two of them.
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Retail Category Management
Authors: Deborah C. Fowler, Ben K. Goh
1st edition
135152089, 978-0135152089
