1. Look for data on the extent to which companies in other countries are trusted by the citizens of those countries. How do they compare with the extent to which Canadians trust companies? Can you draw any inferences about what leads to greater or less trust of corporations?

2. Identify three Canadian organizations that are trying to improve their image to be more trustworthy. What effect id this new image having on the organizations' bottom lines?

3. Why might corporations be willing to neglect the importance of trust and instead engage in behaviors such as those that could lead to corporate scandals?

4. What steps can organizations take to make sure that they are seen as trustworthy by the rest of society?