1. Lottie's Lefty Products, Inc, provides retailers with products for left-handed consumers. Lottie buys products from a variety of manufacturers and stores the merchandise in its facilities until purchased by small retailers. Lottie's Products is an example of a wholessler broker or not O retinler manufacturer 2. Which of the following is TRUE about direct marketing channel like Nike's online shoe store It increases the number of channel transactions It does not use any intermediaries It oves limited distribution control to producers It enables tallers to reach fewer customers 3. A retailer offering a complete selection of merchandise in a single category is called a Specialty retailer Convenience store Polleline discount store Warehouse club store Question 4 2 pts 4. In addition to the usual four P's of Marketing, retailers include a 5th and 6th "P" in their marketing mix. Which of the below best describes ONE of these two additional elements? Product sortment which indudes the number of brands carried Pricing which includes tallers duscounts and allowances Presentation which includes the store's layout, factures shape and merchandising Presentation, which includes the advertising and promotional activities of the store