$1.$ Managing in a global environment: Black Diamond case study

Watch this video in which Peter Metcalf, CEO and founder of Black Diamond $($BD$)$; Thomas Hodel, one of Black Diamond$$s product managers; and Wim de Jager, VP of manufacturing discuss their company$$s global operations. Then answer the questions below.

Transcript

Thomas Hodel helps Black Diamond because he brings a European perspective to the U$.$S$.-$based business. When Thomas says, $$It takes a long time to really figure out the differences in Europe,$$ he is speaking of the difficulties managers can face in understanding the of different countries.