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1. Many people say that organizational behavior (OB) is the soft part of business, implying that it's an easy subject and not as hard as

1­­. Many people say that organizational behavior (OB) is the "soft" part of business, implying that it's an easy subject and not as hard as the technical and statistical analysis of finance and business forecasting. However, others say that "people" are much more complicated than numbers. What is your take on this? What does this imply for the study of OB and the role of interpersonal skills in management?
 

 2. The textbook says that it is important for managers to combine "intuition" with the systematic study of organizational behavior and management, including evidence-based management. Why is this important? How does this differ from the idea that management is "common sense"?

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1 The perception of organizational behavior OB as the soft part of business often stems from the belief that dealing with people is less tangible and quantifiable compared to the technical and statist... blur-text-image

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