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1. Maria Alvarez recently expanded her chain of flower shops. As the only small flower shop located in major airports across Canada, she has a

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1. Maria Alvarez recently expanded her chain of flower shops. As the only small flower shop located in major airports across Canada, she has a unique operation. She has 72 employees in 30 shops, and although her company isn't dominant in its industry, her shops are busy year-round. To accommodate her unique clientele, Mary developed the idea of packaging flowers in small waterproof pots that won't leak either in the airport or aboard planes. Alverez's shop managers regularly think of new ways to market their products, improve their quality, keep them fresh, and meet consumer needs. a. What type of organizational structure would you recommend to her? b. Do you think Alvarez's company can be considered a small business? Why? (Hint: Refer to Industry Canada's definition of a small business) c. What are the main threats and opportunities for Alvarez's company? d. Delineate the four Ps in the marketing mix for Alvarez's company

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