1. Marie Alexander believes that leadership is behavioural. How are behavioural theories of leadership different from trait theories? Of the three leadership styles from the University of Iowa studies, would you consider Marie Alexander to be an autocratic, democratic, or laissez-faire leader? (15 marks)2. How is Marie Alexander's form of "hands-under" leadership consistent with the path-goal theory? (15 marks)

CBC Leading With Integrity: Quova's Marie Alexander Quova Inc. is an Internet tises a form of "hands-under" leadership-a nurturing style geo-location company founded in 1999 and headquartered in that helps followers understand and reach their potential by Mountain View, California. Quova's expertise lies in enabling "lifting and catching" them. Ms. Alexander, who believes in online businesses to instantly identify where a visitor to their leading with compassion, interprets conflict among subordi website is geographically located. Online companies, include nates with a unique perspective. According to Marie, conflict ing broadcasters, e-retailers, and banks, integrate Quova's is a positive aspect of organizational behaviour and demon- geo-location data into their web applications to target advertis- strates organizational growth. Without conflict, passive aggres ing, detect fraud, and comply with local laws. Quova provides siveness could prevail and silently, but certainly, destroy an detailed demographic and other data with accuracy of 99.9 organization. percent at the country level and up to 98.2 percent accuracy at the state level. QUESTIONS Quova was a privately held company with 70 employees Interpret before being acquired as a wholly owned subsidiary of Neustar, 1. What is the difference between leadership and management? Inc. in October, 2010. Quova has worked with some impressive companies such as BBC Worldwide and Continental Airlines. 2. What are the eight traits associated with effective leadership? Such a fast-paced, leading-edge organization, competing in a Analyze dynamic and creative environment, requires strong leadership. 3. Marie Alexander believes that leadership is behavioural. How Meet Marie Alexander, president and chief executive offi- are behavioural theories of leadership different from trait theo- ries? Of the three leadership styles from the University of Iowa cer of Quova Inc. Marie has a diverse academic background, studies, would you consider Marie Alexander to be an auto- including multiple degrees in business administration and cratic, democratic, or laissez-faire leader? music therapy, as well as a plethora of experience, ranging 4. How is Marie Alexander's form of "hands-under" leadership from amusement park management to working in mental insti consistent with path-goal theory? tutions. At first glance, Ms. Alexander may appear to be an Practise unusual choice for effective leadership at Quova. However, in 5. Suppose that a major security leak in Quova's systems were to Marie's opinion, her various experiences and unique educa- be discovered such that site visitors could be located and sub- sequently targeted by criminals. How might Marie Alexander tional background have shaped her leadership style and make publicly lead this company to preserve the support and confi- her the optimal choice to successfully lead Quova in a dynamic dence of investors, customers, and other key stakeholders? and ever-changing competitive environment. A recognized expert in Internet geo-location, Marie Source: "Leading with Integrity" (video), Pearson Prentice Hall Management Alexander believes that leadership is behavioural. She prac- Video Library