1. Market penetration is:

a. Entering a new market

b. Increasing sales by tweaking the four Ps in the same market with the same product

c. Creating a new product

d. Entering a new market with a new product

2. To facilitate the life of our customers and offer the best quality is an example of what step?

a. Business mission

b. Implementation and control

c. Marketing strategy

d. Selecting a target market