1. Market Research: Before launching an ecommerce store, thorough market research is essential. For instance, if you're planning to sell fitness equipment, you'd want to analyze the demand for various types of equipment, identify your target demographics, and research competitors in the fitness industry to understand their strengths and weaknesses.

2. Customer Segmentation: Imagine you're selling fashion products. Customer segmentation would involve dividing your customers into groups based on factors like age, gender, style preferences, and spending habits. This allows you to tailor your product offerings and marketing messages to suit each group.

3. Product Selection: For an example, if you're running a pet supplies ecommerce store, you'd need to choose a mix of popular and niche products. You might decide to focus on eco-friendly pet products and curate a selection of sustainable pet toys and accessories.

4. Pricing Strategy: Consider a tech gadget store. A pricing strategy could involve offering competitive prices on mainstream items and premium pricing for exclusive, high-end gadgets to cater to different market segments.

5. Digital Marketing: When developing an ecommerce strategy for a beauty and skincare store, digital marketing might include running targeted Facebook and Instagram ads, optimizing your website for SEO, and sending email newsletters to promote new products and special offers.

6. User Experience: In the context of an online bookstore, a good user experience involves a clean and intuitive website design, easy navigation, and features like personalized book recommendations and customer reviews to enhance the shopping experience.

7. Conversion Optimization: For a home decor ecommerce site, conversion optimization would mean A/B testing different layouts for your product pages, improving checkout processes to reduce cart abandonment, and offering multiple payment options for convenience.

8. Analytics: Using analytics tools, you can track metrics like website traffic, conversion rates, and customer behavior. For instance, you might notice that certain blog posts on your fitness equipment site drive more traffic, leading you to create more content in that niche.

9. Logistics: When you run a gourmet food ecommerce business, logistics involves selecting reliable shipping partners, managing inventory efficiently, and ensuring that perishable items are properly handled and delivered in a timely manner.

10. Payment Solutions: Offering options like credit card payments, digital wallets (e.g., PayPal), and Buy Now, Pay Later services (e.g., Afterpay) gives customers flexibility. This is essential for a fashion ecommerce store catering to diverse payment preferences.

11. Competitive Analysis: In the context of an electronics store, you'd examine competitors' pricing, product offerings, and customer reviews. If you find a gap in the market, such as a demand for better customer support, you can use this information to differentiate your business.

12. Branding: Consider a jewelry store. Building a brand involves creating a unique and recognizable style, perhaps specializing in handcrafted, artisanal jewelry and communicating your brand's story and values through your product descriptions and marketing materials.

13. Customer Retention: A subscription box service, for instance, would focus on retaining customers by offering exclusive content, discounts, or special gifts to subscribers who stay on for longer durations.

14. Mobile Optimization: With the rise in mobile shopping, ensuring that your ecommerce website is mobile-responsive is crucial. An example would be a mobile-friendly menu and a seamless checkout process for a home appliance store.

15. Social Media Integration: Suppose you're selling outdoor adventure gear. Integrating social media means using platforms like Instagram to showcase user-generated content with your products, encouraging customers to share their hiking or camping experiences using your gear.

These elements are interlinked and essential for developing a successful ecommerce strategy tailored to your specific industry and target audience.

On your own, or with a partner, take another look at the list above. Rank each point in order of importance to you. Then, (if you are working with another person), compare your results with your partner. If you are working alone, use the space below to make some reflections on your list.

Points for reflection:

1. Which aspect of developing an ecommerce strategy is the most important to you? Why?
2. Which is the least important? Why?
3. Do you think that different aspects may be more or less important to you and to others at different points of the lifespan? Why do you think people's priorities may change at different points in time?