1. Marketing has been criticized because it "makes people buy things they don't really need." Refute or support this accusation.

2. What are the five different marketing management orientations? Which orientation do you believe Apple follows when marketing products such as the iPhone and iPad?

3. Define each of the four P's. Explain what insights might a firm gain by considering the four Cs rather than the four Ps.

4. Explain factors must marketers consider when setting prices

5. Discuss why a company would consider increasing its prices.

6. Describe the key functions performed by marketing channel members

7. Using practical examples, discuss the key challenges facing companies in the twenty-first century. Explain the actions might marketers take to ensure they continue to survive and thrive in the new connected world of marketing.

8. Discuss the benefits of a long-range plan. Explain the role it has when forces, such as e-commerce, are changing markets so rapidly.

9. Explain, with relevant examples, any two steps in how you would develop effective communication for your product.

10. Explain how the PLC concept might be a useful marketing-planning tool for a well know product you are familiar with.

11. You have recently been employed as a marketer. On your first day you're invited to a meeting to discuss pricing for new product. Outline five factors that must be considered when setting prices.

12. Giving reasons, consider which of the pricing strategies discussed might be most appropriate for a new brand of chocolate bar.

13. Explain, using examples, why marketing should have responsibility to society as a whole and not just the consumer.