Project Deliverable:

A comprehensive PowerPoint presentation that highlights the newly created product or service. The presentation should include, but not necessarily be limited to the following:

• Environmental Analysis - What is going on in the marketplace that may affect the success of your product and/or marketing plan? Who is your competition? How will you address the issue?
• SWOT Analysis - What are the strengths, weaknesses, opportunities and threats to your product/business?
• Marketing Objectives - What do you plan to achieve and by when? Market share and financial goals?
• Target Market Selection - Who will the product be marketed to? Describe them in detail. What is their mindset? Why will they be interested in your product?
• Product Mix Analysis - What will be the types of products or services you offer and their features?
• Marketing Mix/Implementation/Execution Plan - Specifically how do you plan to market the product? How will you build awareness among the chosen audience? What types of media will you use and how much? When? Costs? Can include samples of promotional items, flyers, ads, etc. that will build awareness and sales for your product.
• Pricing Calculations - Specific product prices and cost to start-up and operate the business. How do your costs compare to your competition?
• Evaluation and Control - How will you monitor your success? Will you do marketing research? What business controls will you put in place?