1. Match the type of audience research data with the audience attributes that are behavioral. a. Retail experience, product use, and adoption b. Social, geographical, and financial c. Lifestyle, ideas, and beliefs 2. Which one of these answers is not considered as an Owned media type? a. Social Media Reviews b. Social Media Account C. Display Ads 3. What are the benefits of including both traditional and digital marketing activities when creating a marketing campaign? Choose TWO of the following: a. Use every audience point of contact. b. Optimizes for scale and relevance. C. Both traditional and digital channel creative can be quickly updated