1. ___means the eye moves quickly and jumps from one spot to another.

a) Saccades

b) Fixations

c) Scanning

d) Skimming

2. Wikipedia's style is formal, and the writer must be objective about the subject of the page.

a) True

b) False

3. Guerrilla marketing is said to make a less valuable impression wifh consumers jn comparison to more traditional forms of advertising and marketing.

a) True

b)False

4. A business can use their website to promote different types of contents like blog posts, enewletters, press release and in house magazines?

a) True

b) False

5. A business, charity, or organisation employs an internal copywriter, or if it has the resources, hires a digital marketing agency to write its eNewsletter.

a)True

b) False

6. A meta description is a content summary that appears in search results.

a) True

b) False

7. A PPC landing page should not include any negative space.

a) True

b) False

8. A press release is a written communication that reports specific bit brief information about an event, circumstance or other happening.

a) True

b) False

9. A synopsis style executive summary includes intriguing highlights from the white paper, intented to entice prospective readers into going through the full document.

a)True

b) False

10. A synopsis style executive summary includes the whole argument of the white paper in condensed form.

a) True

b) False

11. A white paper is a company report that is focused on all the problems that company is facing and provides the solutions.

a) True

b) False

12. An infographic shohld be crammed full of text and images. Incorporating negative space, areas free from words and pictures, is not essential.

a) True

b) False

13. An internal link takes the reader from one page on a website to a similar page on the another site.

a) True

b) False

14. Broad hastags have a big following, but high usage rate, so content can get lost."Specific" hastags have a small following, but low usage rate. So, a post using a "specific" hashtag may stand out, but fewer people are likely to see it.

a) True

b) False

15. Customers are asked to input their data into Lead capture form, and businesses use their contact information like email addresses to send special offers, eNewsletters, etc.

a) True

b) False

16. Don't reuse focus keywords because otherwise you'll competing with your own content for a position on Google.

a)True

b) False

17. Ensuring that their is enough body copy within the eNewsletter to keep subscribers engaged for eight seconds plus helps in increasing the read rate of the eNewsletter.

a)True

b)False

18. Expression refers to word choice and sentence structuring.

a) True

b) False

19. Fixations are the specific points where the eye rests in the text and is then able to process information.

a) True

b) False

20. Front loading your content means leading with your most important information.

a) True

b) False

21. Generally, its best practice to include stop words in the primary keyword phrase you select, and consequently in the URL for a landing page or blog post.

a) True

b) False