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1. Mention and discuss the elements of a customer driven marketing strategy and mix, then the forces that impact it. 2. Critically analyze the benefits
1. Mention and discuss the elements of a customer driven marketing strategy and mix, then the forces that impact it. 2. Critically analyze the benefits and pitfalls of branding. Give examples with real-life situations for illustrations
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
