1. Mike's store will be a local business that competes with large national companies. What communication challenges does that present? What opportunities does it offer? 2. Which of the emerging trends in marketing communications can Mike use to promote his new business? Explain how it can be used. 3. What should be the first message that Mike should try to communicate to all potential customers? Should he emphasize price, value, or some other element of his business? Explaining your reasoning. 4. Will Mike be able to use social media and mobile marketing techniques as part of his marketing communications efforts? If so, how? If not, why not? rh2010/Fotolia