1. Most business focus the majority of their marketing efforts toward managing the A. Macroenvironment B. Legal environment C. Internal environment D. Microenvironment E. Economic environment

2. Porters Five forces of competitive position model is used to determine where power exists in a company's A. Microenvironment B. Consumer market C. Macroenvironment D. Internal environment E. Business market

3. for a product or service results from the demand for another product or service A. Elastic demand B. fixed demand C. cause and effect demand D. Fluctuating demand E. Derived demand

4. A business buyer who is considering a change in product specifications terms and possibly suppliers is most likely in a____ situation. A. Value analysis B. stright rebuy C. solution selling D. new task E. modified rebuy

5. The group of people in an organization who participate in the procurement process is referred to as the A. purchasing hierarchy B. buyer instituation C. buyclass D. buying center E. purchasing office

6. Which of the following consumer products A. a bulk package of tissues B. a carton of tomatoes C. a set of cleaning supplies D. a bag potato chips E. salt and gravel

7. which of the following is a decision process people and businesses use to manage systems to achieve an objective? A. ROMI B. the balanced scorecard C. business planning D. the BCG matrix E. Swot analysis

8. which of the following is the most essential activity performed by a company's marketing function A. creating the company's strighegic plan B. formulating specific and measurable business objectives C. injecting customers requirements D. creating a business vision E. developing tactical plans