1) MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answer the question. 1) People's diverse interests and backgrounds in modern society divide them into numerous groups with distinct needs and wants, a condition most accurately described as A) differentiation B) economic aggregation C) market fragmentation D) market aggregation E) market positioning 2) What are the steps, in order of the target marketing process? A) targeting, segmentation, and positioning B) segmentation, targeting, and positioning positioning, segmentation, and targeting D) segmentation, positioning and targeting E) targeting positioning, and segmentation 3) Which of the following is NOT an example of a demographic segmentation variable? A) ethnic group B) age C) income D) lifestyle E) gender 3) 4) African Americans, Hispanic Americans, and Asian Americans are all examples of segments. A) geocoding B) life cycle C) psychographic D) ethnic group E) social class 5) According to the 80/20 rule, which of the following is true? A) 80 percent of a product's marketing cost should be equal to 20 percent of the firm's total marketing budget B) 80 percent of a product's market should be consumers who are 20 or older. C) 80 percent of a product's customers account for 20 percent of the product's marketing expenditures D) 80 percent of a product's sales come from 20 percent of the product's purchasers. E) 20 percent of a product's customers account for 8 percent of the products marketing expenditures TRUE/FALSE. Write T if the statement is true and 'F if the statement is false, 6) Age and gender are examples of demographic segmentation variables. 1