1. Name a company that sells to a mass-market customer segment. What are some characteristics of that companys products? Name a company that sells to a niche market customer segment. What are some characteristics of that companys products? Name a company that segments its customer segment. What are some characteristics of that companys products?

2. Auditing an accounting info system requires knowledge and skills in both accounting and computers. However, most auditors may not have sufficient expertise in the technical side of computing and information systems. Given todays business environment, how much computer- and information systems-related knowledge and skills must an auditor have to be effective in performing auditing?

3. Continuous auditing allows auditors to validate data and monitor transactions in near real-time. What advantages does this provide to auditors? What are some potential problems with continuous auditing?

4. When would an auditor prefer to conduct a black-box audit? A white-box audit?