1. Name and thoroughly differentiative/discuss the five generic competitive strategies. Make sure to include: a discussion of the characteristics of each; the size of market target focus; the type of competitive advantage being pursued; and the various cost drivers pursued for a low cost advantage versus keys to creating a differentiation advantage. Next, from your own research, locate one firm example of each generic strategy and substantiate your logic as to why you feel the selected firm pursues the identified generic strategy. Lastly, discuss which generic strategy your BSG company is pursuing and why