1. Nawid and Shirley are a bit confused with how they should go about setting up their marketing research plan. Briefly walk them through and describe the steps they should take in developing and executing a marketing research plan. 2. Describe 5 research methods that Nawid and Shirley can use to better understand their customers. 3. Nawid is adamant that they should be conducting primary research, while Shirley is convinced they should be conducting secondary research. Describe the differences between the two and when each should be used. 4. Describe how Nawid and Shirley could use marketing research to create value for their prospective customers