1) Obtain a copy of a recent annual report (and 10k report) of a publicly held company with stock actively traded on the New York, NASDAQ or other over-the-counter exchanges.

Required: Answer the following about Starbucks Corporation:

A) What is the company's industry?

B) What are its primary products or services?

C) What raw materials does the company use, if any?

D) How large is the company:

i. Sales

ii. Assets

iii. Employees

E) Where is the company located?

F) What other people/companies are closely associated with this company?

G) Look at the annual report:

i. What image does it intend to convey?

ii. What are the segments and functional contents of the report?

H) If the company has a 10-k that is not also its annual report: How does the 10-k differ from the annual report? Supplement the answers to the questions A - G, as appropriate.

I) If the annual report is the 10-k report, explain why you think the company uses the 10-k instead of an annual report. Compare to at least one other competitor's annual report. Do they also use the 10-k?

J) Supplement the answers to the questions A - G, as appropriate.

K) Obtain outside information about the company and its industry; what are the key economic factors about the industry?