1. Of the three components of a social media marketing system (hardware and software, data and procedures, and people), do you believe one is more important than the other two? If yes, explain which one you think is most important and why. If no, explain why you think they are all equally important. 2. Marketing research follows a five-step process to making better strategic business decisions including: defining the problem, developing a plan to collect and analyze data, collecting the data, analyzing the data, and putting the research into meaningful action. Imagine you are involved in a business that does residential landscaping. Given what you know about Facebook's Audience Insights tool, Instagram's Instagram Insights tool, and Twitter's Account home tools, what types of data would be most important for you to collect?