1. On the product life cycle, where the donuts fall? What are the best strategies the company can use in this case? (4 Marks)

3)Develop Integrated Marketing Communication for the new brand Dunkin (5Marks)

4)Do you agree or disagree with the company rebranding strategy? Support your opinion based on your knowledge of the factors influencing the buyer behavior. (4 Marks) .

5)Discuss the role technology plays in Dunkin donuts new strategy. (3 Marks)