1.) Once we have an attitude or belief it can be hard to adjust it, we have three courses of action.List each action a marketer can encounter.Share an example that explainsall three courses of action.(I offered smoking as my example)

2.) Do we buy simply to conform and not stand out?Support your position

3.) The Zone of Tolerance is the range a consumer will pay for a product? T/F

True

False

4.) Perception and Biasare formulated after the sale

True

False

5.) Opinion makers are important in the social sphere. Finding out who the opinion maker is and using them to drive group buying is important. Give an example of a real opinion maker and how marketers can use them to drive the buy and what product they would do best driving.(DO not give me Kylie Jenner, since I gave that one to you in the notes).