1. One of the reasons Target carries a number of private labels products is that _________________.

it is challenging for Target to acquire other types of products

retailers that strive to develop a prestige image need private label products

it helps create a unique assortment with products not available elsewhere

consumers will not be able to tell the difference between private labels and other brands

this will widen the assortment for Target

2. Coca Cola's ______________________________ is important since it determines where consumers will be able to buy the company's products.

marketing channel strategy

supply channel strategy

product placement strategy

location strategy

retail strategy

3. Logistics is most closely related to which of the marketing mix variables?

Place

Promotion

Product

Price

Production