8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead...

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8. Comment on the decision of both Pepsi and Coke to enter the bottled water market instead of continuing to focus on their core products—carbonated beverages, and colabased drinks in particular.

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Loose Leaf International Marketing

ISBN: 978-1266828836

19th Edition

Authors: Philip Cateora ,Bruce Money ,Mary Gilly ,John Graham

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