1. On-site Optimization a) Mapping Keywords to Webpages. Refer to the SiteMap you developed for Assignment 1 (Section 5). For EACH page on your SiteMap: Describe the content to be included in the page (in 2-3 lines). Make a list of 6 keyword phrases that should be mapped (or linked) to the page. Such keyword phrases must be relevant to the focus and content of the page. For keyword brainstorming/generation, you may use an online free keyword generator such as Google AdWords Keyword Planner (http://adwords.google.com) or Keyword Tool (http://keywordtool.io/). See example below for a coffee shop website: Search for "coffee shop" found 693 unique keywords Want to get up to 2x more keywords instead? Subscribe to Keyword Tool Pro now! O O O Keywords coffee shops near me coffee shop movie coffee shop game coffee shops nyc coffee shops nearby coffee shop jersey city coffee shop tycoon coffee shop menu coffee shop union square menu coffee shops near penn station coffee shop Search Volume CPC AdWo Do You Need This Inform Keyword Tool Pro Provides Sear For English Keywords. Tr b) Optimizing Webpage Content. Define an appropriate URL, title and meta description for EACH page on your site. 2. SEO Audit Analysis. Imagine that you are the owner of one of your competitors' website defined in Assignment 1 (Section 4) and you want to increase the ranking of your website using SEO: a) Run a SEO audit on the website using SEOptimer (www.seoptimer.com). b) Using your SEO audit report, describe the main issues found for the company's website. Include issues related to the URL, title, meta description, content quality, duplicate content, keywords usage, ALT text and file names for images, mobile optimization, page speed for desktop and mobile versions of the webpages, robots.txt file presence, sitemap.xml file presence, number of external and internal links, and quality of external links. See a screen- shot of a SEOptimer report for Bertucci's, an Italian restaurant in the Fairfield county: B Your page is good You have 15 improvements recommended Report Generated: 24th September 7:09PM Refresh Results Now SEO DOOG Usability Performance Bertucci's MENU ISTORY MUS event Bertucci's OO Social Security Day DEALS Carryouts Join The Conservation 00000 Bos Seauty Perfomance Mobile 3. Off-Site Optimization. Taking the same competitor's website used in the section above (part 2), do the following: a) Evaluate the popularity (i.e. backlinks) of your website using the following online tool: http://moz.com/researchtools/ose/. Report the results and provide a brief explanation for each of them. See example below: URL: www.bertuccis.com Hide Metrics Authority DOMAIN AUTHORITY 57/100 SPAM SCORE: 2/17 PAGE AUTHORITY 65/100 Page Link Metrics JUST-DISCOVERED 2 60 Days ESTABLISHED LINKS 526 Root Domains 3,076 Total Links Search b) Analyze the backlinks (i.e. the external links targeting this website's homepage) in terms of source and frequency (see example below). What kind of websites are targeting your site? What does this tell you about the popularity of your site? Explain. Inbound Links Gauge a site's influence. See inbound links to the page, subdomain, or root domain you've entered and analyze the linking pages. Target this page 1-50 Inbound Links Title and URL of Linking Page Kerry Bodine's blog | Forrester Blogs Qblogs.forrester.com/kerry_bodine Link Source only external 2016 Country Heals- Tax Day 2017: A List of Free Food Deals & Freebies | Money Qtime.com/money/4739052/tax-day-2017-free-foo... Qwww.intera.org/fat/home/ccp.asp?levent=1161... [No Title] Qwww.nashuachamber.com/ 2007 Multi-Group Meetings Week Link Type all links www.w3.org/2007/01/MGMoverview.html Link Anchor Text Bertucci’s www.bertuccis.com/ Bertucci's: www.bertuccis.com/ [no anchor text] www.bertuccis.com/ [img alt) BK_Nashsua_Digitial_... www.bertuccis.com/ Bertucci's www.bertuccls.com/ Spam Score 133 2-1 4 3 PAY 66 58 54 53 53 Prev DAY 86 96 77 43 Next 100 c) What would you recommend this company in order to increase the popularity (i.e. number and quality of backlinks) of its website? Explain.