$1$

operating adjustments, including the company's social responsibility strategy and the new management team he put in place when he retired in $2018$

Before completing these exercises, be sure to read the Starbucks case.

Part $1$ of $3$

$4$ points

Which one of the five generic competitive strategies discussed in Chapter $5$ most closely approximates the competitive approach that Starbucks is employing?

Select the best response from the options provided.

Multiple Choice

A low$-$cost provider strateg

A focused low$-$cost strateg

A focused differentiation strategy

A broad differentiation strateg