• #1: Outline the elements of each of the four P's as approached by Dunkin' Donuts.
• #2: How does Dunkin' Donuts use its strategy to set it apart from its major competitors in the Coffee and Breakfast marketplace?

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1 Learning Outcomes:

• Describe the 4E framework of digital marketing.

2 Action Required:

• Chapter Name: Read Ch-3- "Digital Marketing: Online, Social, and Mobile" from the text book- Dhruv Grewal and Michael Levy (2020) "Marketing" (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.

3 Test your Knowledge (Question):

• Discussion Question #1: Using the components of the 4E framework, discuss how an entrepreneur marketing low-sugar candy might apply it to their marketing mix efforts.