1. Owners of Bluebird Caf & Grill, an Italian restaurant, wants to expand their menu. They want to find out what items should they add to their menu that will likely be a hit with their customers. If they approached your marketing research company with this issue, what process would you follow to help them find out this information and what steps would it involve? Please briefly explain each step of your action plan.

2. If you have to help a grocery store in identifying target audience for their different marketing campaigns, which five bases of segmentation would you propose to the store's owner. List names of segmentation criteria and briefly explain the reasons for your answer.

3. Identify and describe the categories of competitive advantage for the examples listed below

• Vista Print, a printing service business, offers the cheapest rates for A4 size posters in Dufferin County, Ontario

• Curry Mantra, a restaurant offers the best Butter Chicken in Orangeville

• Orangeville Vegan Meals, another restaurant located in Orangeville, offers only Vegan products