Question
1. Paying for selfies is one way to collect qualitative data. What other qualitative research methods could work for companies looking to collect consumers insight
1. Paying for selfies is one way to collect qualitative data. What other qualitative research methods could work for companies looking to collect consumers insight like the ones from paid selfies?
2. Describe how quantitative research methods could be used to capture consumer insights.
3. Think about some of the selfies you have posted. What could a market researcher learn about you as a consumer from these photos?
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1 Qualitative Research Methods InDepth Interviews Conducting oneonone interviews with consumers allo...
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Research Methods For Business Students
Authors: Mark Saunders, Philip Lewis, Adrian Thornhill
8th Edition
1292208783, 978-1292208787
