1. Pick a company and talk about how they use/used social media to advertise and promote their products/services successfully. 2. Then pick another company, that uses/used social media unsuccessfully and explain why their their platform was not successful.

- Include actual examples (images, ads, TV videos etc.) of the successful and unsuccessful elements of the the campaigns explained above.

3. Conclude with recommendations of what companies should and should NOT do when planning a successful social media campaign.