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1. Pick an organisation within the industry you analysed in A1. You may be working for this organisation or you may want to work in

1.Pick an organisation within the industry you analysed in A1. You may be working for this organisation or you may want to work in this organisation in the future. If you dont know the organisation, its easier to find information on publicly listed companies as opposed to private organisations. InA1, I analysed the E-commerce industry. So there are some suggestions of companies you can choose: Amazon, eBay, Alibaba, Shopify, JingDong IMPORTANT: YOU ARE NOT ALLOWED TO ANALYSE THE FOLLOWING: ZARA, H&M, APPLE, UBER, TESLA Assume the perspective of a strategy consultant who has been retained by the senior management team of this organisation. Your brief is toprovide a report that evaluates the capabilities of the organisation and its competitive strategy. Based on this analysis, provide recommendations for growth. 1. Your report should be written in a clear and concise manner, presenting a summary of the key points for your analysis and findings. 2. Your report will be assessend on how well it: demonstrates a clear understanding and application of strategy concepts and models; provides empirical evidence to substantiate your points. 3. As with assignment 1, please do not waste your time on describing the models to us. 4. For the purposes of this assignment,you need to reference 4 academic peer reviewed references (i.e. journal articles)that are relevant and appropriate to this assignment. Consult the list of journals provided in Assignment 1 for information. 5.For the purposes of this assignment you are also to refer to at least4 sources of empirical evidence(e.g. IBIS world report; online or in-print news articles; annual reports; statistics and other figures) that discuss your organization in detail.This information counts as the evidence of your report, which should inform your argument.You can only use data from 2022 onwards.

 



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