1. Pick any brand. 2. Identify the needs, wants and demands the brand satisfies. 3. Identify the value proposition (core benefit) of the brand. 4. Apply STP model on the brand. a. Segmentation b. Targeting c. Positioning 5. Conduct a competitor analysis of at least 2 competitors brands a. Analyze needs brands satisfy b. Analyze value proposition of brands c. Analyze STP of each brand d. Analyze Marketing Mix (4 P's) of each brand e. Analyze differentiation of each brand 6. Identify differentiation strategy. 7. Apply Consumer Behavior Model on the Brand 8. Analyze Marketing Mix Strategy a. Product Strategy b. Pricing Strategy c. Placement Strategy d. Promotion Strategy 9. Identify key success factors. 10. Give suggestions with respect to: a. Product b. Price c. Place d. Promotion 11. Suggest how can a brand bring some innovation.