1. Pick one of the disruptors discussed by the class on Slide 7 or create your own

2. Discuss in your group the implications and possible connections of the disruption to marketing concepts such as consumer behavior, product life cycle, marketing opportunity matrix, competitive rivalry (Slides 13-18)

3. Pick a product or service where you expect the disruption will have a notable impact on the product's market equilibrium (price demand, segmentation, competition)