1. Please describethe four main factors that cause sport consumers to purchase (or not purchase) an organizations product or service.

2. Please discuss the different sale strategies and methods that are used by organizations to improve sales.

Which of the strategies or methods do you think would be the most successful?

A) The outsourcing of licensing, media, and sponsorship rights is a business-to-business (so-called B2B) operation. Outside firms such as IMG College, Learfield, CBS, and Neligan endeavor to find local, regional, and national businesses to buy advertising and sponsorships. Selling tickets is, in contrast, primarily a business-to-consumer ( so-called B2C) endeavor. Assume you are the athletic director for a midsized Division I university. What would you see as some fundamental differences in and challenges to these two sales approaches?

B) Assuming the same situation, what concerns might you have about an outside firm selling tickets for your university from a sales call center in another location, perhaps even another state?

C) Assume you are the athletic for a major Division I football powerhouse. Would you recommend that your athletic department outsource its ticket operations? Why or why not? What factors would influence your decision?

D) Assume you have decided to talk about a video resume. What would you say and do in the video? What would you wear? What could you do in the video to impress potential employers? Note: this is not an interview, rather a video that you might send to a prospective employer.

In a single Word document place Questions & Responses from Professional Interview #4 that you conducted.