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1. Please explain wants and needs for Zipcar customers for two different groups of your choice. For example, students versus business users. 2. How can
1. Please explain wants and needs for Zipcar customers for two different groups of your choice. For example, students versus business users. 2. How can Zipcar create value for university administrators to persuade them to have Zipcar locations on campus? 3. Visit Zipcar website, apply two concepts you have learned from chapter 1 to explain what you find applicable for Zipcars' action
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Principles Of General Management
Authors: John L.Colley Jr, Jacqueline L. Doyle, Robert D. Hardie, George W. Logan, Wallace Stettinius
1st Edition
0300117094, 978-0300117097
