1. PLEASE look ONLINE FOR THE MISSION STATEMENTS OF any TWO FASHION COMPANIES AND EVALUATE HOW EACH PROVIDE AN OVERVIEW OF THE ORGANIZATION'S GOALS.

provide the website-link if any as well as cite sources.

2. Imagine you work for a start-up company that intends to market European-styled leather messenger bags and laptop cases. What are two things you would want to learn from market research before the product launch? What information might you need to glean from marketing research in order to create your maketing plan?

3. Why should marketers routinely listen and adapt to the marketplace in their efforts to build and nurture customer relationships?

this Title is called The Keys to Jump-Starting a Fashion Line : Marketing, Branding, & Work LifeDuration: (1:20) YouTube URL: http://www.youtube.com/watch?v=m_xXii6SRHQ

. how did this video make you look at starting a

one How has it changed your plan for your line