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1 . Please read the Chapter 1 Case, The Twins' First Service Encounter located at the end of Chapter 1 . 2 . Develop a
Please read the Chapter Case, The Twins' First Service Encounter located at the end of Chapter
Develop a Molecular Model for the hospital.
Develop a Servuction Model for the hospital
Based on your models, what services could a hospital offer to differentiate itself in the marketplace?
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