1) Please refer to section C7 (p. 20) in the Muskoka Lake Roadshouse Case Study Question: Assume the professional role of Alan MacInnes or Yolanda Marshall, from Insight Marketing Research. You need to get the client on side with the research design and approach in order to get them to sign back the proposal contract so your team can start the project as soon as possible to preerve the timeline. Prepare an e-mail to the MLR management team, distinguishing observation from other methods of primary data collection, explaining why it's appropriate and how your research team expects to conduct it in MLR's case, and identifying the benefits that will accrue to MLR as a result. 1) Please refer to section C7 (p. 20) in the Muskoka Lake Roadshouse Case Study Question: Assume the professional role of Alan MacInnes or Yolanda Marshall, from Insight Marketing Research. You need to get the client on side with the research design and approach in order to get them to sign back the proposal contract so your team can start the project as soon as possible to preerve the timeline. Prepare an e-mail to the MLR management team, distinguishing observation from other methods of primary data collection, explaining why it's appropriate and how your research team expects to conduct it in MLR's case, and identifying the benefits that will accrue to MLR as a result