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1. Please summarize the main research question and major findings of the article. How do you think about the study or experiment (pick just one

1. Please summarize the main research question and major findings of the article.

How do you think about the study or experiment (pick just one study) in the article? You can talk about pros and cons, or any comments/suggestions on the study.

What are further research questions that you can think of based on this article? OR Any implications for marketing managers or companies that you can see from this article?

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