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1 point 15. is as important as pricing, product options, and advertising in an integrated marketing campaigh. * Your answer 1 point 2. A successful

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1 point 15. is as important as pricing, product options, and advertising in an integrated marketing campaigh. * Your answer 1 point 2. A successful Blue Ocean Strategy should lead to sustained higher profitability, creating some immunity to price wars. * O True O False

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