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1 point Ursula Williams owns a small publishing company in Utah and has a very restrictive budget for the market research she currently needs to
1 point Ursula Williams owns a small publishing company in Utah and has a very restrictive budget for the market research she currently needs to conduct. She requires a large sample size for her research in order to arrive at insightful conclusions. Additionally, she wants to have excellent control over her sample. Keeping in mind her restrictive budget and other specifications, which of the following methods of contact would you advise Ursula to use? OA) telephone interviews O B) individual interviews C) online surveys OD) mail questionnaires OE) focus group interviews 1 point Which of the following most likely refers to a person who is charged with sifting through online customer conversations and passing along key insights to marketing decision makers? OA) chief creative officer B) chief communications officer C) brand manager D) chief listening officer E) programmer analyst
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